Coldwell Banker River Valley Realtors

My Info

Jillian Hugo

2511 E Main Street, Suite 102
Onalaska , WI 54650
(608) 519-3900
(608) 385-2616
(608) 519-3939
My Website
2511 E Main Street, Suite 102, Onalaska , WI 54650

Jillian Olson Hugo, ABR, Owner

Some of my recognitions: 

  • Top 1 percent in total volume and transactions in the nation (REAL Trends)
  • Top in sales at Coldwell Banker River Valley, REALTORS, for the last five years
  • Top 3 percent in sales of all Coldwell Banker agents nationwide for the last three years
  • Top 20 in total sales in the local Multiple Listing Service for the last five years


Additionally, I consistently strive to: 

  • Achieve 98 percent of client listing price (local industry average is 94 percent)
  • Sell listings in just over 30 days on average (local industry average is 71 days)


The results mean more money for my clients in a shorter period of time and with minimal inconvenience. Clients praise Jillian’s negotiation skills, foresight and creative problem-solving, noting she does whatever it takes to get the deal done for them.


What my clients are saying (47)

07/11/2018 - eloneill

Jillian was great. We tried to sell our house a few years ago by owner, and it didn't go well. We rented it and then tried selling with a different realtor two years ago with similar results.

This year, the market was hot, so we decided to try to sell it again. Jillian gave us some extremely good advice (which we did NOT get from our first realtor, maybe because it did require some work and planning) which we followed to the tee. When it was time to list it, she managed the process expertly.

We got seven offers in two days (I kid you not) after following all of her advice, and got well over our asking price for our house. We are thrilled, and would highly recommend Jillian to anyone looking.

07/06/2018 - Amandabie19

Jillian was fantastic to work with. Without any hesitation we would recommend her to anyone looking to buy or sell a home. As a first time home buyer we were scared and didn’t know what to expect but Jillian made us feel comfortable and confident in our home purchase. She was very patient with us and took the time to explain everything we didn’t understand. Jillian has tons of knowledge and experience. She answered all of our questions. If there was something she was not able to answer right away, she would use all her resources to get back to us in a timely fashion. She is very detail oriented and would point things out about homes we would have never known to look for. If you want a realtor who is honest, knowledgeable and always has your best interest at heart then pick Jillian. :)

Thank you so much for your kind words Amanda! It was a pleasure working with you & I'm glad we were able to weed through all the houses to find you your home!! :)

04/11/2018 - shawnrobinson3

She kept the process of selling the home very simple on my end and worked with our availability well. Stress free experience. The paperwork was explained simply and understandable and she sold the home in a very short time frame. Also with multiple offers she was able to explain the best option to us to maximize what we would get in the end.

Thank you Shawn! It was a pleasure working with you!

02/08/2018 - lancedholmen

Jillian is very knowledgeable and helpful. My wife and I are very happy with the home she helped us find. She is a great realtor and I would definitely recommend her.

01/10/2018 - dmlaack

Being a first-time home buyer I was very nervous and slightly intimidated in the whole home buying process. Jillian was extremely patient with me and explaining even the simplest of questions. We looked at many homes before making my decision and she was understanding of needs throughout the entire process. I couldn't have asked for a better realtor.

03/12/2017 - user2325411

Jillian was amazing to work with. She was knowledgeable and helpful through every step of the process. She sold my house quickly and easily. I would recommend Jillian to anyone looking to buy or sell a property.

02/06/2017 - user24576269

My husband and I searched for our perfect first home. It was no secret that I am very picky and I have to have things a very specific way. Working with Jillian was an excellent experience. She was so patient and broke down every step along the way. She took the time to explore every option I could have possibly wanted, even if she knew it had a high probability of not working out. She always gave me a peace of mind and I truly felt like she had out best interest in mind.

Jillian was a pleasure to work with throughout our first process and I would not hesitate to recommend her to everyone we know (and already have!)

01/28/2017 - zuser20160308112916155

Found Jillian on Zillow when myself and my family started looking for houses around La Crosse after finding out we would be relocating here. I would highly recommend her to anyone and wouldn't think twice about using her expertise again. She was very personal, professional, and always available. Because we were from out of town she took it upon herself to drive us around town and show us the city. Literally isn't anyone in town I don't think she doesn't know. And helped get us the house $19k under asking.

Thank you!! It was a pleasure meeting & working with you & your family! I hope you enjoy the La Crosse Area!

01/26/2017 - alana ann82

Jillian has helped me buy two homes and sell one. She helped me in preparing my home to be sold, spending minimal money, but making a big impact. We had three offers within two days, and sold for over asking. She is an expert in the area and industry, and I will always work with her in any future real estate transactions.

I appreciate the confidence you have placed in me. It's always fun working with you! Now I hope I get to see you a little more than just when you decide to move! :)

01/26/2017 - Troy Anderson

JIllian was very helpful in selling our house and was always available to help make the process smooth. She shared information and accurate updates throughout the process.

Thank you Troy! It was great to work with such a proactive client that was willing to take my recommendations!

08/16/2016 - shantigb

Jillian was extremely helpful and took care of a lot of issues that arose during the sale of my house. She made the whole process much easier, and I would highly recommend her to anyone looking to sell their house quickly!

06/29/2016 - rhenew22

I would, without hesitation, recommend Jillian to potential buyers and sellers. I would consider her to be the top realtor in the area. She is knowledgable about real estate and will maximize your selling potential while also advocating for the perfect house on the purchasing side. She's honest, fair, will listen to your needs, and by the end of the process you will have a new friend.

02/10/2016 - zuser20140315102804548

We were very fortunate that the seller's accepted our offer without countering. The home that we purchased had a previous offer that fell through and the seller's were ready to move. We had a pretty clear picture of what we were looking for and Jillian was able to facilitate our purchase with ease.

10/19/2015 - mayersckr

We purchased our first home back in 2007 with the help of Jillian. Over the years, we expanded our family and we were looking for more space. Due to our phenomenal experience with Jillian, it was an easy choice to use her skills to sell our home. She has excellent knowledge of the real estate business and has strong communication skills. We ended up selling our home and now live in the home of our dreams. This would not have been possible without Jillian's assistance. She is a class act, and I would recommend her to anyone.

08/21/2015 - gbw323nut

Jillian and Chancie are a great team! made buying a home fun and easy. They both listened to what I wanted and made it happen! Highly recommend them for any real estate needs!!!

07/30/2015 - BreannRenner

Jillian is incredibly knowledgeable and an amazing and professional negotiator. I have every confidence Jillian was able to get us our perfect home with way more than we "should" have gotten. I would recommend Jillian to every person I know and completely trust their experience would be the same.

07/24/2015 - john younger42885

We had a great experience with Jillian! On top of being knowledgeable, friendly, professional, punctual & accommodating; she was also just a fantastic person to work with through everything!! I'll definitely be looking to work with Jillian again for any of our future Real Estate needs.

07/17/2015 - user6145655

As first time homebuyers, we had zero experience and needed guidance. Jillian and Chancie set us at ease immediately with their professionalism and expertise. They answered all of our questions (serious and silly) honestly and promptly. I was able to email, text, or call Chancie at any hour, and I would have to a response within minutes. Even now, after our closing, I know that they are still there for us as a resource. Our experience was smooth and life-changing at the same time. I would definitely recommend Jillian and Chancie to anyone looking for a property. Thanks again for helping us make our dream a reality!

07/15/2015 - jpb1335

Jillian was flexible, comprehensive and thorough. Her professional demeanor, knowledge of the market and real estate made my wife and I feel comfortable that our needs and goals were being well managed and maintained. She was efficient and to the point, while also being warm and understanding of the chaos attached to a move. I would hire her again in a snap, absolutely no doubt she will always represent our real estate interests in LaCrosse.

07/06/2015 - JamiePedretti

Jillian was referred to us through a mutual friend. We asked Jillian to help us find our "forever" home. She helped us navigate our wishes / wants/ needs in a home. I was SUPER impressed how quickly Jillian would get back to me and how, with her team, we were able to get into houses very quickly to do walk throughs. Her negotiation skills are seriously AWESOME I would go back to her in a SECOND if we ever sold this home- but of course- we found the PERFECT one so I do not think we will for a long long long time. THANKS JILLIAN!!!

05/24/2015 - trisha laiho

From the first fluke phone call to see a property, to looking at many choices to figure out what we needed, Jillian was there to offer up ideas and thoughts every time. It only got better as the process moved along. We were very thankful to have worked with her.

05/08/2015 - scottambertyler

Jillian really made the sale of our house feel like a smooth process. She also took the time to listen to us, answer our many questions, and make sure that we felt advocated for and taken care of. Jillian is the type person who puts passion into the things she does in life, including her professional career. Jillian assisted us with the purchase of our very first house, and 12 years later now with the sale of it as we move to another town. We would not hesitate to work with her again and appreciate her commitment to long-term relationships with her clients. Highly recommended!

04/06/2015 - user307809

Jillian is wonderful!! We have relocated several times in various areas of the US and Jillian far exceeded the service of anyone else that we have ever worked with in the past. She helped us find a place to rent as we decided on where to purchase long term. She has extensive knowledge of the area as well as with builders as we decided if we wanted to build or buy an existing home. We HIGHLY recommend Jillian and her team!!
- We did meet with another company in the area on our initial visit and we were very disappointed. We happened to meet Jillian at an open house and are so thankful of that chance meeting!!

03/18/2015 - soundman2k

Ours was a difficult case for Jillian. We were purchasing the property locally while living overseas. Jillian was great to work with and patient with the whole process of transferring money and documents internationally, which was new for her. When our new property had a water pipe break days before closing, Jillian made sure we knew about it as soon as possible, and that we knew our options about the purchase agreement.
Because of her professionalism and quick responses we felt entirely comfortable holding closing until repair and inspection and appreciated all her work and effort. Her assistant Anne was as responsive and capable as Jillian. Together they made a difficult and time consuming process quite hospitable and satisfying!

02/13/2015 - mzeller89

This was my first ever home buying experience. Jillian was recommended to me by a few friends. Now, I can see why and I would highly recommend Jillian. I always felt during my search I was not just any one of her clients but a priority. Once I found a home to purchase, my first buying experience needless to say had a few "hiccups" and she was very helpful and comforted me in feeling she had my best interest the entire time. We matched perfectly and I know I will use her as an agent again in the future!

11/30/2014 - kkcolli3665

From my first meeting with Jillian, I knew she was the right person to help me with the sale of my home. With her guidance, I accepted an offer within three days of listing. She works for YOU. She uses her knowledge and experience to get you through all the hurdles involved in selling a home as quickly and painlessly as possible. I would highly recommend Jillian Hugo and her team.

11/07/2014 - kendracook20

Working with Jillian was so wonderful. She made our home buying process go flawlessly by keeping everyone on top of deadlines, paperwork, recommendations, and being responsive and honest to our questions and conerns. I would recommend her to anyone it was such a pleasure working with her with our first home purchase and we will be sure to call her when we sell and buy our next home!

11/07/2014 - klpatzner

We had heard many great testimonials about her before deciding to purchase. Jillian exceded all of our expectations while helping us choose our first home. She went to bat for us when we needed a great negotiator. She also gave us great advice on what to would and would not be a good investment for us. I would highly recommend Jillian to anyone thinking about making a real-estate decision.

10/31/2014 - olsonjj12

Jillian knew the market and had great recommendations for us. She was responsive and very knowledgeable about recommending things to make our home look more attractive to potential buyers (decluttering, simplifying and sprucing up landscaping). We would recommend Jillian to anyone looking to buy or sell a home - we couldn't have asked for a better realtor to help us buy our dream home and sell our existing home all within three weeks. We couldn't be happier with Jillian and Coldwell Banker River Valley - thank you!

10/29/2014 - ashsmith 17

Jillian did a great job helping me find and buy my first house. She works with a great team of people who all work together to make the house-buying process easy and seamless. Never did I Feel any rush to buy, and she was very critical and picky for me when looking at houses with me which I appreciated. She has worked in the La Crosse market for several years and has much expertise about this area and pricing/negotiation.
Very flexible with meeting times, and will definitely be contacting her in the future when I'm looking to buy and sell all over again!

10/24/2014 - foodiejulie

Jillian is an outstanding realtor. Her connections to tried and true local businesses made the pre-sale home improvement tasks and staging quick, easy and affordable. Jillian makes her position more then just a job, she connects with the seller on a personal level. I had every confidence in her that she was looking out for my best interest and her guidance through the experience was so appreciated. I have and will recommend her to anyone looking to sell their home.

10/20/2014 - user16268777

Jillian helped us sell our home and it was only listed for one day before getting an accepted offer. She showed professionalism and was very knowledgeable about the industry and market trends. Thanks so much!

10/17/2014 - user48221081

Jillian gets back to you very quickly. We had an issue with our porch and she was able to assist us with getting someone over right away to let us know our options.

10/16/2014 - rustydaines

As first time home buyers we were nervous about the whole process and contacted Jillian. Jillian is very knowledgeable in all the in's and out's of real estate and it was so nice to have that guidance and expertise when looking for houses. She helped us in so many ways and did all the little things to make sure we got the house that we wanted! When it we found out our family was going to be growing with the arrival of another baby we didn't hesitate for a moment to contact Jillian and begin to search for a more spacious house. With Jillian's help our house sold in 2 days and we found our forever home. We feel so lucky every day we come home and grateful we found a Realtor like Jillian!

10/16/2014 - leahwright8

Jill is amazing!! Not only did she sell our house in one month at just about the price we were asking, but she also got us settled into the house of our dreams just 2 months later! Such a wonderful woman to work with, who will go the extra mile every time! I only wish we had more people in the market for a new home to send her way! Thanks Jill!! :)

10/16/2014 - corrine sanmiguel

Jillian is a master at handling stressful situations and negotiations. She took ownership of all the difficult issues that came up during the time our house was on the market. I knew the sell of our house was in good hands with her and helped to take some of the weight off my shoulders.

10/16/2014 - Josh

Jillian is simply amazing. She helped me understand what I was looking for and what's available in the market. She would gladly show me any property I was interested in, but focused her knowledge (and me) on what would actually meet my needs. I tended to get caught up on a few features of a house rather than it meeting my needs. Jillian expertly communicated our objectives to make the best use of my time during my search.

04/24/2014 - michelle747

Jillian was recommended to us by a friend for having the expertise and knowledge of the area to help us find a unique property that would fit our home and business needs. Jillian worked expertly with the seller and ourselves to show the property, answer our questions, and prepare the necessary documentation to complete the process. We travel a lot and Jillian utilized an electronic database that enabled us to sign paperwork while we were on the road. This allowed the process to move forward more quickly and smoothly. Jillian also made suggestions and recommendations to help us sell our home in a timely manner. We truly feel that Jillian was with us on every step of this journey. We have lived in our beautiful home on our dream property for 8 months and could not be happier.

04/11/2014 - craig805

When my wife and I needed to sell our home Jillian was able to sell it in 14 days and got us top dollar! We were very pleased and would recommend Jillian to anyone who wants a hard working realtor.

04/09/2014 - user647388

Currently using Jillian for our second buy and second sell. She sold our last house in two days and are set to sell the current property in a week!! We have been very happy with her service. Recommended to several family members and friends too!

04/09/2014 - richertmn

Jillian is #1 in our ranking, and we will definitely consult with her again when we decide to make housing changes. She was professional and honest with us throughout our process of selling and buying property.She went above and beyond her contract obligations by helping us make some interior decorating decisions. She also followed up after the sale to see if we had any questions or concerns. I would highly recommend her to anyone looking to buy or sell property.

Thank you for your nice compliments! I really enjoyed working with you & seeing your project through to the end. The condo did turn out beautiful & I hope you have many happy years there!

04/09/2014 - carolinebreit

Jillian is amazing! I was a first time home buyer and was very overwhelmed by the whole process until I met Jillian. She is so personable and professional. She went WAY above and beyond her duties. I actually enjoyed buying our home and felt that I was in the best hands possible. She knows our community and stay current. We enjoyed working with Jillian so much that when we decided to sell our home, we trusted her with the sale. She is hard working and really has the clients best interest in mind. I would definitely hire Jillian again and now consider her a friend.

04/09/2014 - tschniepp

Jillian has helped our family purchase two homes and sell one. Jillian is a huge advocate for her customers and will do anything she can to make sure her customers are satisfied with both the selling and buying experience. I would recommend Jillian to any potential home buy or seller!

04/09/2014 - kimberly a gillman

Jillian is an amazing realtor! We are so grateful to have had the opportunity to work with her in both buying and selling our first home. As first time home buyers it was crucial to have her knowledge and expertise to help us along the way! I would recommend her to anyone who is in need of a realtor.... You won't be disappointed!

04/09/2014 - KaraBurgos

Jillian helped us buy our new home and sell our old home. Each protcess went as smooh as one could hope. We bought first so you can imagine the stress of having to sell. Her and her team were on top of everything and we would reccomend her in the future.

Thank you Kara! I really enjoyed working with you & your family and glad you were satisfied with the service I provided!

04/09/2014 - heather369

We wouldn't consider working with another realtor! Jillian has so much knowledge and is so great to work with. She is extremely responsive and attentive...and a lot of fun! She really took the time to assess our needs and goals. She was competitive and aggressive, yet realistic...a perfect combination. Our house had 8 showings and 3 offers in 4 days...and we got more than what we were initially thinking! Amazing! We look forward to continuing to work with Jillian as we continue to look to find our dream home!

02/21/2014 - Brent Wilkerson

Jillian is a true expert in every aspect of buying and selling homes with great customer service to top it all off. She is always looking out for her clients best interest to be protected. She is very in tune with the local market, trends, activity and pricing trends. We had done an extensive remodel with a price in mind as to what we thought we could sell for and Jillian made it happen. Within 3 weeks of listing our home on the market with Jillian we had close to a full price offer and received communication throughout the entire process.

Thanks for your kind words and your willingness to share your experience both here and with the referrals you've sent me. I really appreciate it!

Active Listings (9)

Property Address Details Price
N4715 Marcou Rd, Onalaska, WI 54650 - Onalaska, WI real estate listing
N4715 Marcou Rd
Onalaska, WI 54650
4 Bed(s) | 5 Total Bath(s) | 5,000 SqFt$3,950,000
1609 S Cherry Ln, Holmen, WI 54636 - Holmen, WI real estate listing
1609 S Cherry Ln
Holmen, WI 54636
3 Bed(s) | 3 Total Bath(s) | 1,605 SqFt$309,900
N7526 County Road M, Holmen, WI 54636 - Holmen, WI real estate listing
N7526 County Road M
Holmen, WI 54636
4 Bed(s) | 3 Total Bath(s) | 2,506 SqFt$299,900
223 Howard Dr, Holmen, WI 54636 - Holmen, WI real estate listing
223 Howard Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 1,584 SqFt$289,900
807 Remington St, West Salem, WI 54669 - West Salem, WI real estate listing
807 Remington St
West Salem, WI 54669
3 Bed(s) | 2 Total Bath(s) | 1,835 SqFt$289,900
N5273 Clover CT, Onalaska, WI 54650 - Onalaska, WI real estate listing
N5273 Clover Ct
Onalaska, WI 54650
4 Bed(s) | 2 Total Bath(s) | 1,960 SqFt$229,900
1023 Lincoln St, Onalaska, WI 54650 - Onalaska, WI real estate listing
1023 Lincoln St
Onalaska, WI 54650
3 Bed(s) | 3 Total Bath(s) | 1,600 SqFt$219,900
14.5 Acres County Rd M, Holmen, WI 54636 - Holmen, WI real estate listing
14.5 Acres County Rd M
Holmen, WI 54636
RURAL Zoning | 14.50 Acre(s)$59,900
Lot 9 Maplewood Ln, Onalaska, WI 54650 - Onalaska, WI real estate listing
Lot 9 Maplewood Ln
Onalaska, WI 54650
RES Zoning | 0.69 Acre(s)$56,900

Recent Listings Sold (16)

Property Address Details
150 Fairway Ct
Onalaska, WI 54650
4 Bed(s) | 4 Total Bath(s) | 2,480 SqFt
2902 Pleasant Dr S
Holmen, WI 54636
5 Bed(s) | 3 Total Bath(s) | 2,045 SqFt
N6552 Forest Ct
Holmen, WI 54636
4 Bed(s) | 3 Total Bath(s) | 3,400 SqFt
1149 Fraser Way
Onalaska, WI 54650
5 Bed(s) | 3 Total Bath(s) | 3,211 SqFt
404 Mchugh St W
Holmen, WI 54636
3 Bed(s) | 3 Total Bath(s) | 2,444 SqFt
2307 Cass St
South La Crosse, WI 54601
2 Bed(s) | 2 Total Bath(s) | 960 SqFt
1703 Bridger Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 2,040 SqFt
202 Morris St
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 1,580 SqFt
2802 Cedar Ave S
Holmen, WI 54636
3 Bed(s) | 3 Total Bath(s) | 2,105 SqFt
801 Remington Dr
Holmen, WI 54636
4 Bed(s) | 3 Total Bath(s) | 2,500 SqFt
W7485 Sylvester Rd
Holmen, WI 54636
4 Bed(s) | 3 Total Bath(s) | 2,574 SqFt
208 Marie Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 1,555 SqFt
1025 Lincoln St
Onalaska, WI 54650
3 Bed(s) | 2 Total Bath(s) | 1,600 SqFt
1824 Green Bay St
South La Crosse, WI 54601
2 Bed(s) | 2 Total Bath(s) | 1,040 SqFt
16610 S Main St
Galesville, WI 54630
3 Bed(s) | 2 Total Bath(s) | 1,500 SqFt
209 Howard Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 1,488 SqFt

Recent Buyer Sales (12)

Property Address Details
1703 Bridger Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 2,040 SqFt
203 Hattan St
Bangor, WI 54614
4 Bed(s) | 2 Total Bath(s) | 1,800 SqFt
1524 Cherry Ln S
Holmen, WI 54636
3 Bed(s) | 3 Total Bath(s) | 2,041 SqFt
1121 Oak Ave N
Onalaska, WI 54650
3 Bed(s) | 2 Total Bath(s) | 2,231 SqFt
W6256 County Road S
Onalaska, WI 54650
3 Bed(s) | 2 Total Bath(s) | 1,300 SqFt
1212 Greenridge Dr
Onalaska, WI 54650
3 Bed(s) | 2 Total Bath(s) | 2,066 SqFt
N7626 N Stone Gate Dr
Germantown, WI 53950
5 Bed(s) | 3 Total Bath(s) | 3,616 SqFt
801 Pioneer Dr
Holmen, WI 54636
4 Bed(s) | 4 Total Bath(s) | 2,850 SqFt
16632 S Main St
Galesville, WI 54630
3 Bed(s) | 2 Total Bath(s) | 2,000 SqFt
W5710 Waterstone Ln
Germantown, WI 53948
reside Zoning | 0.75 Acre(s)
W6328 Valley Pl
Holmen, WI 54636
5 Bed(s) | 4 Total Bath(s) | 4,550 SqFt
219 Neitzel Dr
Holmen, WI 54636
3 Bed(s) | 2 Total Bath(s) | 1,320 SqFt

Team Members

Nicole Plomedahl
(608) 399-4519
Office: (608) 519-3900
(608) 519-3939

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