Whether it’s time to buy a new home, or sell your existing home, you might think you could DIY the whole process, especially with all of the resources available on the internet. But the truth is having a REALTOR on your side is an invaluable part of buying or selling a home, with benefits extending far beyond whatever the search bar on your browser can help you find.
A REALTOR is your partner through a complex process
Let’s be honest: buying and selling a property can be a complex journey, not to mention potentially emotional and stressful. Try to go it alone and you might find yourself banging your head against the wall when things get complicated.
So what does a qualified real estate agent bring to the table? And why, when information is available at the touch of a button, is the human touch an essential component of the home buying and home selling process? Let’s take a closer look at the top seven reasons you need a REALTOR.
1. A REALTOR has the experience and knowledge you need
You might be able to pick up a book or read an online article about how to buy or sell a home on your own, but in the end, how much do you really know? It’s impossible for any article to capture all of the nuances of a fast-paced, ever-evolving business. Meanwhile, a REALTOR has been trained to understand the many complexities of the industry, and they have real-world experience to back it up. When negotiations get tough, or the market is competitive, having someone on your team who knows the ins and outs of the industry is vital to realizing your dreams.
2. A REALTOR knows how to leverage online (and offline) resources effectively
When it comes to marketing a home or knowing what’s available, no one does it better than a REALTOR. They likely already have a robust social media following, an audience hungry for the next, great home. They know where your target audiences are spending their time and can leverage their marketing energies appropriately when it’s time to sell your property. More, when it’s time for you to buy, they often know about a hot property even before it’s listed—which can give you a valuable leg up in a competitive market.
3. A REALTOR knows the neighborhood
Most of us have a list of must-haves and non-negotiables when house hunting. Maybe you want great schools, so your children can have the best education available in the region. Maybe you want to be close to public transportation, or far away from airports and transport hubs. And maybe you want a neighborhood with some charm and history. No one knows the neighborhood better than your REALTOR, so no matter what you’re looking for, they’ll help you find it.
4. A REALTOR has deep understanding of the market
When it’s time to sell, many buyers who go it alone price their homes unrealistically. But a real estate agent not only knows what comparable properties in the neighborhood are worth, they’ve seen first-hand the market in action. Bottom line: they have a realistic picture of how much your home is worth and what you can do to help it move quickly. More, if you’re buying, they’ll have a good sense of what a solid offer on a property will be, increasing the likelihood that you’ll soon be moving into your next, great space.
5. A REALTOR acts as a buffer
Hosting open houses. Fielding calls. Answering questions. Placing or picking through ads. Dealing with potential buyers. And all the while, with a smile. Sound like a lot to handle? It is. It’s important not to underestimate the value a REALTOR brings to the property life cycle, and being a buffer is a big part of that. Instead of dealing one-on-one with every interested buyer, or every selling agent, you have someone on your side who is laying the groundwork for a smooth, seamless process for you.
6. A REALTOR knows how to negotiate
Not every deal is cut and dried; in fact, those deals are the exceptions. And let’s be honest: negotiations can get strained and stressful. A real estate agent knows the tricks to the negotiating process that can ensure you get the best possible deal for yourself and your family. It may be as simple as having a few small details addressed on the property before you take ownership or sharing costs that you might otherwise have to shoulder on your own. A REALTOR acts in your best interest, and when you’re at the negotiating table, that can give you enormous peace of mind.
7. A REALTOR will give it to you straight
It can be hard to get a straight answer these days. A REALTOR is committed to acting in the best interest of their clients, not themselves. That means that your REALTOR is looking out for you. It’s the kind of partnership that is based on trust—that your REALTOR will give you a clear picture of expectations, answer your questions to the best of their abilities and walk with you through the decision-making process. No internet search bar can do all that.
A REALTOR is an invaluable partner in home buying and selling