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All Luxury Listings Have One Thing in Common

Whether buying or selling luxury property, knowing this is a game changer.
Posted by Anna Jotham on December 19, 2019 in  Luxury Real Estate
There is one thing all luxury listings have in common. Sure, many have high-end finishes, maybe an enviable wine cellar or a home theater sure to drop jaws. They likely have smart home technology throughout and perhaps even an indoor pool. While each luxury home is luxurious in its own way, all luxury listings have one thing in common. The marketing rules for luxury listings are entirely different. Why does this matter? Because knowing the marketing playbook is different enables you to find the right agent to list ... read more

Making the Most of Open Houses

When you're ready to buy, here's what you should know.
Posted by Anna Jotham on December 05, 2019 in  Open House
When you're ready to buy, here's what you should know When it's time to buy a house, attending open houses is an important part of the process. Open houses have a lot to offer as part of the complex homebuying process. They enable you to familiarize yourself with neighborhoods. They can help you refine your list of needs and wants. They can clarify expectations on pricing, features and inventory on the market. It's all about gathering the information you need to make the best choice for you and your loved ones. But... read more
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