There is one thing all luxury listings have in common. Sure, many have high-end finishes, maybe an enviable wine cellar or a home theater sure to drop jaws. They likely have smart home technology throughout and perhaps even an indoor pool. While each luxury home is luxurious in its own way, all luxury listings have one thing in common.
The marketing rules for luxury listings are entirely different.
Why does this matter? Because knowing the marketing playbook is different enables you to find the right agent to list ... read more