There is one thing all luxury listings have in common. Sure, many have high-end finishes, maybe an enviable wine cellar or a home theater sure to drop jaws. They likely have smart home technology throughout and perhaps even an indoor pool. While each luxury home is luxurious in its own way, all luxury listings have one thing in common. The marketing rules for luxury listings are entirely different. Why does this matter? Because knowing the marketing playbook is different enables you to find the right agent to list ... read more

Considering luxury real estate? This may surprise you! Whether you’re searching for the ideal luxury home for you and your loved ones, looking to list your luxury home with a reputable Realtor, or just scanning listings and dreaming of “someday…” it turns out some facts about luxury listings may come as a surprise. And it’s no wonder: when it comes to the luxury market, there are loads of differences from the rest of the world of real estate.   3 Things you won’t believe ... read more